Case Study: Ancestry achieves twice-as-fast performance and scalable personalized experiences with Magnolia CMS

How Magnolia gave Ancestry the freedom to grow

Ancestry, the world’s largest genealogy company with over 16 billion digital records, 2 million paying subscribers and $680M in revenue, needed to replace an aging, slow CMS that was hard to use and extend. The company required a user-friendly, future-proof system that could support rapid publishing, personalized multichannel and multilingual experiences at scale and integrate with existing and future infrastructure.

After evaluating options, Ancestry chose Magnolia for its flexible architecture, seamless integrations and app framework for custom development. The migration delivered twice the speed, better availability and scalability, halved publishing times, reduced training overhead, and made content creation and personalization across platforms and markets much easier—giving Ancestry the freedom to grow and drive revenue.

Ancestry

Avtar Virdi

Development Lead