Case Study: Air Europa boosts direct sales and speeds content publishing with Magnolia CMS

How Air Europa uses Magnolia to boost direct sales

Air Europa, a Spanish airline operating across Europe and Latin America with a hub in Madrid, saw its website become the company’s primary sales channel but struggled with a proprietary CMS that could not handle a complex footprint of 29 sites (1–5 languages each). To sustain online growth they planned a relaunch around four technical pillars—new CMS, payment platform, architecture/infrastructure and booking engine—and needed a solution that supported multi-language, multi-market, multi-site management, hybrid headless/traditional CMS capabilities, content reuse and autonomy from development.

They selected Magnolia for its headless + CMS-framework flexibility, Live Copy market variants, open-source community support and predictable costs. Magnolia enabled native app content, new headless environments and non‑developer content customization. Early results included autonomous segmentation and personalization, faster publishing and landing-page creation, shorter campaign publication times, rapid issue resolution (hours instead of weeks), 40 reusable components and personalized content across 25 markets.

Air Europa

Iván De Paz

Senior IT Project Manager