Case Study: Frankfurt School of Finance & Management achieves tripled page speed and personalized user experience with Magnolia CMS

Frankfurt School of Finance & Management excels with a new and dynamic website

Frankfurt School of Finance & Management, a leading European business university, needed a website that matched its international reputation amid intense competition for bachelor, master and executive education. Prospective students faced a fragmented, time-consuming search across many pages, causing lost bookings and a suboptimal customer journey.

Working with ICON Worldwide, the school implemented Magnolia as a headless, modular CMS to centralize content, streamline editorial workflows and deliver a flexible, mobile-first design. The new site tripled page speed, enabled personalized interfaces and multi-site search, automated seminar content via APIs, and improved SEO — resulting in more visitors, fewer bounces, increased leads and a smoother experience for both users and editors.

Frankfurt School