Case Study: Bechtle AG achieves integrated content and commerce on a single platform with Magnolia CMS

Bechtle's new digital platform integrates content and commerce

Bechtle, a leading European IT provider with around 70 system houses, 8,600 employees and more than 70,000 customers, needed to bring its corporate site and B2B e‑shop together and make its many business units and services easier to find and adapt to customer needs. To support a future-oriented, sustainable infrastructure and flexible customer services, Bechtle engaged Neofonie for IT consulting and content management implementation.

Neofonie built bechtle.com as a single content-and-commerce platform using Magnolia CMS integrated with SAP Hybris, uniting company, product, blog and magazine content with the online shop and focusing on intuitive, customer-centric journeys. The new architecture makes the site faster and more flexible, simplifies changes and rollouts of new products and business areas, reduces maintenance costs and presents Bechtle’s full portfolio clearly online.

Bechtle AG