Case Study: Advantech IoTMart accelerates global B2B eCommerce rollouts with Magnolia CMS

Advantech IoTMart launches new country sites 70% faster with Magnolia CMS

Advantech IoTMart needed to enhance the digital experience for its B2B eCommerce portal built on Salesforce. Their native CMS limited front-end customization and brand expression, slowed down content and campaign delivery, and hindered support for B2B purchasing journeys. They sought a solution that could modernize the front end without replacing their critical back-end Salesforce B2B Commerce investments, leading them to the Magnolia digital experience platform.

By implementing Magnolia's headless DXP with its proven Salesforce connector, Advantech IoTMart gained full control over its front-end experience. This integration allowed for reusable templates and an intuitive interface. The results included launching new country sites 70% faster, reducing page publishing time by 50%, and significantly increasing cross-functional productivity, all while preserving their existing back-end infrastructure.

Advantech IoTMart

Jonney Chang

Vice President of Global IoTMart/AOnline Sector Organization at Advantech