Case Study: Parmalat boosts loyalty and conversion with magnews Digital Marketing Platform

Parmalat - Customer Case Study

Parmalat, a world leader in the milk and yogurt market, sought to optimize its digital brand communication and use it as a tool for loyalty and conversion. The challenge was to target anonymous visitors on its brand websites and increase the value of contacts in its database. To address this, they worked with the vendor magnews and its Digital Marketing Platform.

The solution from magnews involved analyzing Parmalat's CRM systems and defining an operational strategy for different contact types. They integrated systems to enable personalized, automated communication and implemented a real-time data dashboard. A key tactic was using on-site pop-ups with a lead magnet to capture emails from anonymous visitors. As a result, magnews helped Parmalat improve data mastery and activate marketing automation flows, which led to a 7.3% average conversion rate for the flows, a 207% increase over the site average.

Parmalat

Francesco Potenza

Head of Digital & Marketing Services