Case Study: Marina Militare Sportswear boosts cart recovery and customer engagement with magnews marketing automation

Marina Militare Sportswear recovers 28% of carts with magnews

The customer, Marina Militare Sportswear, faced challenges in recovering abandoned shopping carts, engaging acquired customers over time, and activating their data for more effective communications. They partnered with the vendor magnews to implement a marketing automation solution to address these issues.

magnews implemented a solution built on a solid data integration foundation, which enabled the creation of automated flows and more targeted communication clusters. This strategy included automated abandoned cart recovery and welcome sequences. The results were significant, with magnews helping to recover 28% of abandoned carts and 31.5% of their potential value, while automatically engaging 1,000 customers.

Marina Militare Sportswear