Case Study: Illumia boosts customer engagement and lifecycle communication with magnews

Illumia boosts engagement with magnews, reaching 55% open rates and 15K SMS a month

Illumia, an energy provider, wanted to enhance its customer relationships by being present at key moments in the customer lifecycle with useful and timely communications. Their challenge was to build a continuous marketing plan that unified email and SMS into a coherent journey to foster loyalty and gather new customer insights. To address this, they partnered with the vendor magnews to implement an automated marketing solution.

Using the magnews platform, Illumia implemented an automated communication plan that integrated service SMS notifications, onboarding emails with profiling surveys, and an engagement portal called "Illumia For You." This solution transformed individual touchpoints into a structured dialogue. The results were significant, including a 55% email open rate, a 15% survey click-through rate, and the sending of 15,000 SMS messages per month.

Illumia