Case Study: Giunti Scuola improves user profiling and conversion with magnews Web Experience

Giunti Scuola boosts conversion rate to 17,7% with magnews

Giunti Scuola faced the challenge of having numerous website visitors but limited information about them. Their existing contacts needed to be enriched with more complete data, and they sought to better value user interactions across their site, Scuola Store. To address this, they partnered with magnews and utilized its magnews Web Experience service.

magnews implemented a solution that integrated user behavior on the website with Giunti Scuola's communication strategy. This allowed for the real-time collection of data during navigation, enabling progressive contact profiling and the activation of targeted flows and communications. The measurable results for magnews included a 17.7% conversion rate, a 16.3% profiling rate for recognized users, and a 9% profiling rate for anonymous users, leading to improved lead generation and a more complete customer profile.

Giunti Scuola