Case Study: Giunti Editore boosts lead generation and user profiling with magnews Web Experience

Giunti Editore - Customer Case Study

The customer, Giunti Editore, faced a challenge in capturing data from the substantial traffic visiting their Scuola Store e-commerce site for schools. They needed to acquire new leads from anonymous visitors and better profile their known users.

Using the magnews Web Experience platform, Giunti Editore implemented personalized browsing experiences and content through tools like pop-ups and surveys. The magnews solution integrated user data from various channels and helped achieve significant results, including a 17.7% conversion rate and improved user profiling for both anonymous and recognized visitors.

Giunti Editore

Lorenzo Gianassi

Head of CRM & Digital Marketing