Case Study: Gek Lab achieves fully digital pharmacist training with magnews

Gek Lab - Customer Case Study

Gek Lab, a specialist in personalized healthcare with partner centers across Europe, needed to quickly reinvent its pharmacist training when the pandemic made in-person events impossible. With magnews and its Marketing Automation and Survey tools, the company set out to move training and refresher courses into a fully digital format while keeping professionals engaged.

magnews helped Gek Lab automate a welcome-and-reminder communication flow, send personalized emails and surveys, and keep CRM data and reporting continuously updated. The result was a fully digital training program that outperformed the in-person version, generating 900 enrollments out of 1,500 contacts, a 60% training rate, and +15% sales per year.

Gek Lab

Marcello Granata

Vice President Of Products