Case Study: Findomestic boosts email engagement with magnews AMP for Email

Findomestic - Customer Case Study

Findomestic, the Italian consumer credit institution, wanted to make email a stronger channel for lead generation and conversion by improving engagement and user experience. Working with magnews, it looked for a way to keep contacts highly engaged while continuously testing content and layouts to identify what worked best.

magnews implemented AMP for Email using its digital marketing platform, enabling interactive emails where recipients could select a banking product, adjust loan amounts, and see installment and interest calculations directly inside the message. In Black Friday A/B tests, this approach delivered significant gains, with a 133% increase in click rate and a 128% increase in open rate, while also creating a faster, more fluid email experience for Findomestic users.

Findomestic

Andrea Paci

Digital development