Case Study: Dr. Vranjes boosts online sales with magnews

Dr Vranjes - Customer Case Study

Dr. Vranjes, the Florentine home fragrances brand, wanted to boost online sales by creating personalized journeys based on prospect and customer behavior and to connect its physical and digital channels. With magnews and its integration with Magento, the company aimed to build a more complete customer view for its eCRM strategy across Italian and international audiences.

magnews unified data from Magento and physical stores into a single repository, enabling automated flows such as Welcome, Abandoned Cart, and a Refill journey tied to fragrance purchase timing. In the first six months, magnews helped increase email sessions by 45% and turnover by 15%, with an average flow conversion rate of 7.3%.

Dr. Vranjes

Roberto Scanu

Ecommerce Manager