Case Study: Comau streamlines lead management and marketing automation with magnews

Comau - Customer Case Study

Comau, a world leader in industrial automation, needed a way to centralize marketing campaign management and support the full customer journey, from lead generation and qualification to retention and CLV growth. The company wanted a solution approved by ICT and integrated with Salesforce CRM to manage landing pages, forms, email campaigns, surveys, and lead scoring more efficiently. magnews was selected for this digital marketing and marketing automation initiative.

magnews implemented an account connected natively to Salesforce CRM, keeping both systems aligned for lead management and mass campaign execution. The platform also enabled automation flows and a lead scoring model to profile incoming leads based on interactions and survey responses. As a result, Comau could orchestrate lead generation in real time, make corrective actions based on sales feedback, and assign unique scores to different lead types to better prioritize follow-up.

Comau

Sergio D'Ambrosio

IT Business Partner