Case Study: CAREL Industries S.p.a. improves B2B lead generation with magnews

Carel Industries S.p.a breaks even in 6 months with magnews

Carel Industries S.p.a faced a challenge with a long B2B buyer journey and a database that had grown over time from various unintegrated sources. This led to slow nurturing, contacts that were difficult to qualify, and inefficient semi-manual data imports. They partnered with magnews to optimize their email marketing and automation strategy.

The solution implemented with magnews involved connecting forms and landing pages to their database to track interactions and trigger automatic segmentation. This built a system for profiling, enriching, and prioritizing leads with automatic tagging and dynamic lead scoring. The project reached its break-even point within an average of six months and created a scalable, always-on process for qualification and nurturing, leading to increased operational efficiency and more effective lead generation for the sales team.

Carel Industries S.p.a