Case Study: Preca Brummel achieves unified customer data management with magnews

Brums - Customer Case Study

The customer, Preca Brummel (also referenced as Brums), a specialist in children's clothing, needed to centralize its customer data from both physical stores and online channels into a single system. Their challenge was to manage this information while ensuring full compliance with stringent data privacy policies and creating a unified view of their customer base. They partnered with the vendor magnews to address this requirement.

The solution from magnews provided a platform to manage and standardize all loyalty customer data in accordance with GDPR. This implementation simplified data management, reduced costs, and cut down the time needed to maintain their technology ecosystem. For Preca Brummel, magnews enabled a flexible compromise between legal and business needs, allowed for greater value extraction from their user base, and reduced the time spent planning and monitoring promotional activities.

Brums

Massimo Marani

Sales Manager