Case Study: Borgione achieves higher conversions and lead generation with magnews Digital Marketing Platform

Borgione - Customer Case Study

Borgione, a company that has supported children and teachers for over 50 years, wanted to guide users step by step through its e-commerce journey, capture contact data, redevelop CRM efforts, and create more personalized customer journeys. With magnews and its digital marketing platform, the goal was to observe on-site behavior and turn browsing activity into useful lead-generation data.

magnews implemented its full technology stack, especially Web Experience, to track both anonymous and known users through web tags and tailor on-site messaging based on browsing behavior. The results included 309 known profiled users, 6,835 anonymous profiled users, and 52 additional purchases generated thanks to a registration voucher, showing a clear impact on lead generation and conversions.

Borgione

Simona Amodeo

B2c & Web Marketing Manager