Case Study: Peruvian Connection achieves 166% higher recommendation CTR and 26% lift in conversion and AOV with Magnetic's recommendation solution

Peruvian Connection Sees Positive Trends in Customer Engagement with Magnetic

Peruvian Connection, a Kansas City-based retailer founded in 1976 that sells luxury hand-knit apparel, accessories and home décor through catalogs, online and retail stores, sought to boost site revenue, conversion rate and average order value while implementing personalized product recommendations efficiently and proving their impact with rigorous A/B testing.

They deployed Magnetic’s email alerts and on-site recommendations with a smooth MarketLive integration and real-time A/B testing; the solution was low-cost and easy to implement. Results drove a 166% increase in recommendation click-through rate, a 26% rise in average order value and a 26% lift in overall conversion, alongside positive feedback on service and responsiveness.

Peruvian Connection