Case Study: The Container Store achieves 28% online sales growth and 400%+ ROAS with Magnetic

Magnetic Organizes the Right Cross-Channel Personalization for the Container Store

The Container Store, a national specialty retailer of storage and organization solutions, faced the challenge of recommending the right combinations from thousands of component and multi-purpose SKUs while delivering individualized attention at scale across display, email and onsite channels. They needed automated, personalized recommendations that could adapt to each shopper rather than relying on majority behavior.

Magnetic implemented user-level personalization algorithms, flexible overrides for promotions, and combined on-site and email recommendations (plus retargeting display ads) without third-party integration. The results: a 28% increase in online sales (2010), 30% higher average order value, email open rates doubled and conversions increased 10x, and display retargeting ROAS exceeded 400% (20% higher than other campaigns).

The Container Store