Case Study: Skechers boosts site sales and achieves 15x return on marketing spend with Magnetic's personalized email alerts

Magnetic Increases Site Sales for Skechers via Personalized Email Alerts

Skechers, a global leader in lifestyle footwear, needed to build customer loyalty, stay top-of-mind, and better promote shoes and apparel while adding personalization without taking on risk or heavy upfront investment. The company sought a low‑effort way to drive online sales and deepen customer relationships.

Skechers implemented Magnetic’s pay‑for‑performance email alerts and recommendations, providing a product feed and creative styles while Magnetic automated the rest and continuously enriched customer profiles. The program produced strong results: a 25% email open rate, 7.8% conversion rate, less than 0.5% opt‑out, and a 15x return on marketing spend.

Skechers