Case Study: Helzberg Diamonds achieves a 10% online revenue lift and 2x conversion with Magnetic

Magnetic Delivers Sparkling Results for Helzberg Diamonds

Helzberg Diamonds, a century-old jeweler with 230+ stores and an eCommerce site launched in 1996, needed to better monetize high site traffic, lift online conversion rates, and find a personalization solution that fit its merchandise and business model.

By implementing Magnetic’s automated recommendations, display ads and email alerts through a single integration, Helzberg freed up staff time, delivered personalized “silent salesperson” product suggestions across visits, and gained room to expand into other channels. The program drove a 10% boost in online revenue, a 2x conversion rate for site recommendations and a 12% increase in site transactions.

Helzberg Diamonds

Jan Steck

Vice President, eCommerce