Magnetic
10 Case Studies
Case Study: Party Supplies Delivered achieves up to 143% higher AOV and 220% higher revenue per impression with Magnetic
A Magnetic Case Study
Magnetic Combined Services Deliver Big AOV Boost for PartySuppliesDelivered.com
PartySuppliesDelivered.com, a division of Mattress USA and an Internet Retailer Top 500 company, needed to drive more sales while adding personalized marketing without increasing workload for its small team and while protecting ad margins. Their goals were to boost conversion and AOV through personalization but do so simply and profitably.
Magnetic provided a single platform for display ads, email alerts and on‑site recommendations with fast implementation, in‑house creative, and automated optimization to protect margins. The combined services drove strong results: customers touched by two Magnetic services had 47% higher AOV (143% higher with three services), display ads delivered 220% higher revenue per impression than AdWords, and shoppers clicking web recommendations showed a 10% higher purchase frequency.
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