Case Study: Jelly Belly achieves a 33% increase in site conversions and 10% higher average order value with Magnetic

Jelly Belly Tastes Sweet Success by Personalizing the Digital Experience

Jelly Belly, the 140-year-old gourmet jelly bean maker, relaunched its ecommerce site in 2008 aiming to preserve its reputation for excellent customer service while making the online shopping experience feel personalized. Key challenges included incorporating customer reviews into product recommendations, planning for long-term growth with expandable solutions, and integrating a customized system with their existing search provider.

Magnetic delivered a personalized marketing solution that used customer reviews and star ratings in site recommendations and email alerts, plus post-purchase review requests and profile-based suggestions, allowing Jelly Belly to outsource complexity and strengthen its IT team. The result was a 33% increase in site conversions, a 10% rise in average order value, and an email open rate 85% higher than the industry standard, alongside improved customer satisfaction.

Jelly Belly

Jason Marrone

Ecommerce Marketing Manager