Case Study: Gander Mountain achieves 24–37% lifts in opens, clicks, and conversions with Magnetic Email Alerts

Gander Mountain Hits the Mark with Targeted Email

Gander Mountain, a longtime outdoor retailer that launched its website and email program in 2008, wanted a more targeted email strategy to drive revenue and repeat site visits without significantly increasing spend and to complement its internal marketing efforts. The team turned to personalized email to boost engagement and bring customers back to the site.

By implementing Magnetic’s Email Alerts and Recommendations—integrated smoothly with their Bronto ESP and supported by a responsive client success team—Gander Mountain achieved measurable gains: a 24% lift in open rate, 36% lift in click-through rate, a 37.5% lift in conversion rate, and 3.8% of revenue influenced by alerts, plus higher average order value and increased customer return visits.

Gander Mountain

Dan Owens

Senior Marketing Manager, Gander Mountain