Case Study: Jomashop boosts conversions, doubles AOV and increases profitability with Magnetic

Cross-Channel Personalization Drives Revenue and Profitability for Jomashop

Jomashop, a leading online retailer of luxury watches, handbags and accessories since 1987, faced the challenge of monetizing high traffic and raising conversion rates across a complex 13,000‑SKU catalog. The team needed a personalization approach that fit their merchandise assortment and business model while reducing the manual effort of notifying customers about new items.

By deploying cross‑channel personalization—display ads, automated email alerts and on‑site recommendations via Magnetic—Jomashop boosted engagement and revenue while streamlining operations. Email alerts delivered a 150% lift in email conversion rates and 15–20% higher AOVs, users engaging two services saw a 100% AOV increase, and cost per conversion fell by 2.7%, with automation freeing the team from manual outreach.

Jomashop

Osher Karnowsky

General Manager