Case Study: VVater rebrands for a bolder future with Magnetic Creative

VVater completes a full rebrand in 2023 with Magnetic Creative

Magnetic Creative partnered with VVater, a company formerly known as GAST Clearwater that is a leader in water purification technology. The customer's challenge was to modernize its brand to better reflect its state-of-the-art innovations and global impact, moving beyond an outdated industry perception to become a more humanized and approachable tech-inspired leader.

The solution from Magnetic Creative involved a comprehensive rebrand, which included developing the new name VVater, a visionary brand persona, a minimalist logo and visual identity, and a series of explainer videos. Magnetic Creative successfully delivered the project under a tight deadline, exceeding expectations and providing VVater with a sophisticated new identity that positions it as an iconic and distinct industry leader for its ongoing future.

VVater

Marie Hentschel

Account Manager