Case Study: The Wall Street Journal's The Trust achieves a bold brand evolution with Magnetic Creative

The Wall Street Journal (The Trust) launches a new brand identity in 2019 with Magnetic Creative

The Wall Street Journal, a major media company, needed to reposition its creative consultancy, The Trust, to differentiate it from other news-backed content arms and appeal to a global C-suite audience. They engaged the vendor, Magnetic Creative, to develop a new foundational brand identity and visual aesthetic for this new venture.

Magnetic Creative developed a comprehensive brand strategy and visual identity for The Trust, centered on a core value of intelligence and a "Streetwise" persona. The solution included a new brand style guide and a modular, dynamic website designed to showcase case studies. The new brand positioning successfully launched The Trust, providing a strategic foundation to guide its business decisions and fuel its growth for years to come.

The Wall Street Journal (The Trust)