Case Study: Roff Milling achieves 451% sales growth with Magnetic Creative's brand repositioning

Roff Milling boosts sales 451% with Magnetic Creative

Roff Milling, a maize milling equipment company, sought to grow its business in Sub-Saharan Africa. They faced the challenge of repositioning their industrial brand in a tight-margin industry that relied on benchmarking and lacked aspirational appeal among younger demographics. Roff Milling turned to vendor Magnetic Creative for services including brand intelligence, creative development, and growth marketing to create a new brand strategy.

Magnetic Creative developed a cohesive strategy that humanized the Roff Milling brand by focusing on the end users and their dreams. The solution involved new messaging, content, and a visual identity that added warmth to make milling appear accessible, smart, and sustainable. This approach yielded significant results for Roff Milling, including a 451% increase in total sales, a 408% growth in Facebook fans, and over 16 million impressions on Facebook ads.

Roff Milling