Case Study: Rockwood Conservation grows awareness and support for rhino protection with Magnetic Creative

Rockwood Conservation reaches 764,089 people with Magnetic Creative

Rockwood Conservation, a dedicated rhino conservation organization in South Africa, faced the challenge of raising awareness and attracting funding in a landscape where audiences were desensitized to "save the rhino" messaging and distrustful of corrupt programs. They engaged the vendor Magnetic Creative for services including brand intelligence, creative development, and growth marketing to rebuild trust and grow support for their essential cause.

Magnetic Creative developed an authentic brand strategy for Rockwood, centered on the new movement "Live For A Change." The solution included a visual identity inspired by the local topography, evocative video content, and a purpose-built website for donations and volunteering. Their targeted social media strategy focused on showcasing on-the-ground life rather than shock tactics. The results were significant, with Magnetic's efforts achieving a reach of 764,089, 498,854 views, and 26,133 engagements.

Rockwood Conservation