Case Study: MTV achieves a bold brand refresh with Magnetic Creative

MTV develops 3-4 Upfront visual styles with Magnetic Creative

MTV, the iconic youth entertainment brand owned by Viacom, approached vendor Magnetic Creative for assistance with its 2019 Upfront pitches. The challenge was to design a branded presentation deck that aligned with MTV's visual identity and to develop several distinct creative styles that would effectively showcase its new reality programming to advertisers and resonate with a youth-focused audience.

Magnetic Creative's solution involved creating a striking, visually-driven template where each slide functioned like a billboard, utilizing typography, texture, color, and imagery to make the content the hero. They delivered multiple creative explorations, including a high-impact look that used the absence of color and another that applied a mirrored effect to imagery and type. The work by Magnetic successfully provided MTV with a flexible and bold creative framework for its presenter-led pitches.

MTV