Case Study: Megamaster South Africa drives Heritage Day Rugby World Cup engagement with Magnetic Creative

Megamaster South Africa drives R1.62M in online sales with Magnetic Creative

Megamaster South Africa faced the challenge of building brand association during the 2019 Rugby World Cup without being an official sponsor, all while operating with a limited budget and extremely tight production timelines. To overcome being outsized in terms of share-of-voice, they partnered with the vendor Magnetic Creative for a campaign that required creative development and growth marketing.

Magnetic Creative produced a rugby prediction web series called "Ahead of the Game" hosted by Leon Gropp and ran a "Kick Off Sale" where discounts were tied to the South African team's score. This solution achieved a total campaign reach of over 1.3 million people and generated over R1.6 million in online sales, significantly increasing engagement and product awareness for Megamaster.

Megamaster South Africa