Case Study: Megamaster achieves stronger brand growth with Magnetic Creative

Megamaster boosts web traffic 140% YoY with Magnetic Creative

Megamaster, a market-leading South African braai manufacturer, approached vendor Magnetic Creative to help unlock new areas of business growth and differentiate its brand to appeal to a broader global audience. The challenge was to break into foreign markets with low awareness and stand out from competitors while maintaining the brand's association with good times.

Magnetic Creative developed a refreshed brand strategy and identity, creating a new persona called "The Togethersmith" and a global design system for adaptable packaging. The solution included a new website optimized for mobile and a comprehensive content marketing campaign. The results were substantial, with web traffic increasing over 140% year-over-year and conversions growing over 100%. Megamaster grew to become one of the top recognized braai brands in South Africa and successfully launched in the United States, with increased retailer interest and sales globally.

Megamaster