Case Study: Ford Boosts Regional Engagement and Sales with Magnetic Creative

Ford drives local engagement with Magnetic Creative and 700 thank-you messages

Ford, an iconic automotive brand, faced the challenge of increasing community engagement and vehicle sales for its Mountain States Dealer Group in the specific regional markets of Utah, Idaho, and Northern Nevada. The dealer group selected vendor Magnetic Creative to develop a comprehensive localized marketing strategy that would move beyond standardized national content.

Magnetic Creative executed a multi-faceted solution including regional photo and video production, customized landing pages for giveaways, geo-targeted paid media campaigns, and a revamp of organic social media profiles. This strategy significantly increased local brand awareness and dealership traffic. The results included over 700 community submissions for a co-branded initiative, a substantial uptick in vehicle sales, and an unprecedented level of visibility into the effectiveness of their media spending from ad impression to purchase.

Ford