Case Study: DreamHost boosts awareness and small-business signups with Magnetic Creative's Remixer growth strategy

DreamHost launches a site in less than 10 minutes with Magnetic Creative

DreamHost, a Los Angeles-based web hosting provider, sought to grow awareness for its new Remixer website-building platform amidst a crowded market. They partnered with the vendor Magnetic Creative to develop a growth strategy and branded content campaign that would highlight Remixer's key differentiator: its unparalleled ease of use for artists and small business owners.

Magnetic Creative's solution was to produce a series of high-quality video and photo content featuring real small business owners who used Remixer to create their websites. This branded content was housed on a dedicated microsite and supported by a digital marketing campaign to guide users through the marketing funnel. The campaign effectively communicated the product's value by focusing on user stories, positioning Remixer as the simple tool that allows entrepreneurs to establish an online presence in under ten minutes and get back to focusing on their business.

DreamHost