Case Study: BOS boosts brand awareness and charity impact with Magnetic Creative

BOS boosts reach to 13.2M and raises over R300k with Magnetic Creative

BOS, a South African food and beverage brand, partnered with vendor Magnetic Creative to boost its transcontinental brand awareness and drive positive change. The challenge was to launch a major collaborative campaign with rugby icon Siya Kolisi, timed with the 2023 Rugby World Cup, to connect with audiences in both South Africa and Europe.

Magnetic Creative developed a comprehensive campaign including creative messaging, video content, and limited edition product packaging. The solution incorporated a social media competition that significantly increased engagement. The campaign was a major success, achieving a total reach of over 13 million in South Africa and 6.6 million in Europe, and it raised over R300,000 for the Kolisi Foundation through product sales.

BOS