Case Study: Avula Safaris advances conservation-focused brand growth with Magnetic Creative

Avula Safaris boosts social media likes by 204% with Magnetic Creative

Avula Safaris, a group of premium hunting safari lodges in South Africa, faced the challenge of changing the negative public perception of hunting and positioning itself within the conservation conversation. They partnered with the vendor Magnetic Creative to develop a new brand positioning and strategy rooted in research and insights.

Magnetic Creative developed a bold new brand strategy for Avula Safaris, positioning ethical hunting as a means for higher-end conservation under the proposition "Adventure True." The solution included a new brand story, visual identity, a content-rich website, and a social media presence across multiple platforms. As a result, Magnetic Creative helped Avula achieve a #1 Google rank for its brand name and high rankings for "Conservation Hunting" terms, alongside a 204% increase in social media likes and significant content reach.

Avula Safaris