Case Study: AVEVA Achieves Global Brand Transformation with Magnetic Creative

AVEVA boosts MQLs 245% with Magnetic Creative

AVEVA, a U.K.-based industrial software company, faced the challenge of unifying its brand following a major acquisition that made it the world's largest company in its sector. They needed to consolidate legacy brands and products into a single, cohesive identity to lead the market. AVEVA partnered with vendor Magnetic Creative for a comprehensive rebranding strategy to address this.

Magnetic implemented a full rebrand, developing a new brand strategy, narrative, visual identity with a distinctive purple color palette, and a replatformed website. They also updated over 5,000 legacy marketing assets and produced global video testimonials. This solution delivered significant measurable impact for AVEVA: a 245% increase in marketing qualified leads year-over-year, a 35% global increase in sales accepted opportunities, and a $600 million increase in software sales revenue.

AVEVA