Case Study: Amajoya boosts candy brand awareness and engagement with Magnetic Creative

Amajoya reaches nearly 500,000 views in 30 days with Magnetic Creative

Amajoya, a South African candy brand, faced the challenge of connecting with consumers and spreading brand joy during the difficult COVID-19 pandemic lockdowns, which had created a widespread "joy-drain." The company engaged the vendor, Magnetic Creative, to leverage its branding and growth marketing services to reach a house-bound audience and inspire them to engage with the brand.

Magnetic Creative developed and executed a digital marketing campaign titled #MyKindOfJoy, which centered around a competition that prompted users to share what joy meant to them. The solution successfully generated over 500,000 views on its lead video and inspired a wave of user-generated content, significantly increasing brand awareness and social media engagement for Amajoya.

Amajoya