Case Study: Amajoya boosts candy brand engagement with Magnetic Creative

Amajoya drives 8.35M impressions with Magnetic Creative

Amajoya, a South African candy supplier, sought to launch and promote its new dessert-inspired Signature Range of confections. Their challenge was to convey the product's role as an indulgent, personal treat and to resonate with a diverse audience. They partnered with the agency Magnetic Creative for a comprehensive campaign involving brand intelligence, creative development, and growth marketing.

Magnetic Creative developed a tailored campaign with elegant, multisensory artwork and targeted messaging. The solution included lifestyle photography, motion graphics, and collaborations with eight lifestyle influencers on Instagram and TikTok. The results significantly exceeded key performance indicators, achieving over 8.35 million impressions against a 4.5 million KPI and a 4.6% engagement rate against a 3% KPI. Magnetic's campaign also delivered an exceptional return on ad spend of 27:1 for engagements.

Amajoya