Case Study: Alvi's Drift celebrates women and elevates brand engagement with Magnetic Creative

Alvi's Drift boosts engagement to 3.3% with Magnetic Creative

Alvi's Drift, a renowned South African winery, collaborated with vendor Magnetic Creative to launch a dual campaign aimed at highlighting its Cap Classique and Sparkling wine ranges while celebrating and empowering South African women. The challenge was to connect with the target audience on an authentic level and shift perceptions of sparkling wine from an occasion-based drink to a lifestyle choice.

Magnetic Creative implemented a two-pronged influencer strategy. For the Cap Classique range, they partnered with four pioneering female influencers, led by Ofentse Pitse, to share inspirational stories. For the Sparkling wine, they engaged 16 nano influencers to create content celebrating everyday moments. The solution included multi-platform video content and promotional activities. The results were significant, with the Cap Classique campaign achieving over 1.19 million total reach and a 4.2% engagement rate, while the Sparkling campaign garnered over 877,000 total reach and a 3.3% engagement rate, successfully positioning the wines as a celebratory drink of choice.

Alvi's Drift