Case Study: ALIBI Music boosts organic traffic and streamlines music licensing with Magnetic Creative

ALIBI Music boosts organic site traffic 471.5% with Magnetic Creative

Alibi Music, a production music library with a large catalog and strong industry reputation, faced a significant challenge with its user experience. Its customers, including filmmakers and editors, struggled to find and license tracks quickly on its existing platform. To address this, Alibi Music engaged vendor Magnetic Creative for a comprehensive solution involving brand strategy, web redesign, and digital marketing.

Magnetic Creative developed a new foundational brand identity and completely redesigned and redeveloped the AlibiMusic.com eCommerce site. The solution included a robust search engine, a new subscription service, and a Premiere Pro extension. Magnetic also implemented an SEO and social media strategy to drive growth. As a result, the website saw a 471.5% increase in organic traffic, and the new subscription service successfully reached an untapped audience, establishing Alibi Music for future dominance in its market.

Alibi Music