Case Study: Innovate UK helps 500+ SMEs grow with Magnetic Collaborative’s Design for Growth coaching

Innovate UK helps 500+ SMEs grow with Magnetic Collaborative

Innovate UK faced the challenge of helping promising small and medium-sized enterprises (SMEs) understand and utilize good design to accelerate their business growth. To address this, they partnered with vendor Magnetic Collaborative to create the Design for Growth coaching programme.

Magnetic Collaborative developed a scalable, online coaching programme that provided tailored coaching, group workshops, and digital resources to over 500 SMEs. This solution equipped the businesses to integrate user-centred design into their operations. The programme is forecasted to deliver a 10.7:1 return on investment, create 641 new jobs by 2029, and generate a £95.4 million increase in turnover by 2033.

Innovate UK