Case Study: Google Cloud accelerates global growth with Magnetic Collaborative

Google scales a multi-billion-dollar pipeline with Magnetic Collaborative

The customer Google faced the challenge of scaling and hyper-accelerating its global growth within the competitive cloud services market. To address this, the vendor Magnetic Collaborative partnered with them as a design and innovation partner.

Magnetic Collaborative worked with Google Cloud for four years, providing design services and training. They helped launch a new customer-centric Go-To-Market function and established its distinctive identity. The solution included creating storytelling frameworks that helped the team communicate its value and scale to support thousands of staff globally. As a result, Magnetic Collaborative was part of Google's journey to become the world's fastest-growing cloud provider, helping to build a multi-billion-dollar pipeline.

Google