Magneti
32 Case Studies
A Magneti Case Study
Advanced ENT & Allergy Center, a team of sinus and allergy experts in Denver, needed to capture the attention of potential patients searching for their services online. Their challenge was to move beyond vague SEO metrics and implement a strategy that would drive real business growth and patient conversions. They partnered with the vendor Magneti for a highly customized content marketing program.
Magneti implemented a full-funnel content strategy guided by their proprietary AAMD core messaging model to create authentic, aspirational, meaningful, and distinct content. Their solution involved selecting the right topics and creating empathetic, valuable content while employing ongoing optimization. The results for Advanced ENT & Allergy Center included 437 last-touch conversions and 114 content-assisted conversions via organic search, leading to an influx of new patients that helped them reach pre-pandemic levels within six months.