Case Study: Wanamaker’s launches real-time thoroughbred auctions with Magnet Co

Wanamaker's launches real-time thoroughbred auctions for 10,000 bidders with Magnet Co

Magnet Co partnered with Wanamaker's, a company entering the online thoroughbred auction market, to build a credible digital platform for breeders and buyers. The challenge was to create a high-stakes experience that would earn the trust of a discerning audience and support real-time bidding at a large scale.

The solution designed and engineered by Magnet Co was a custom Laravel and Nuxt platform with Stripe payments and websocket infrastructure, stress-tested to handle approximately 10,000 concurrent bidders with 100ms updates. This six-month build resulted in a successful inaugural online auction in June 2020, which established Wanamaker's momentum in subsequent sales without sacrificing its credibility.

Wanamaker's