Case Study: TruBlue Total House Care scales 50+ franchise locations with Magnet Co’s franchise platform

TruBlue Total House Care boosts pageviews 58% with Magnet Co

The customer, TruBlue Total House Care, is a franchise operator with over 50 locations. Their challenge was that a single static website could not serve their franchisees' needs for local SEO, territory-specific content, and lead routing while maintaining corporate brand standards. Magnet built them a franchise platform using Laravel, Nuxt/Vue, and Sanity to address this.

Magnet's solution provided centralized brand control with local flexibility, featuring a new digital experience, a full SEO audit, and automated CRM flows for lead routing. Three months after launch, the platform delivered significant results: a 30% increase in users, a 58% lift in pageviews, and 9% longer sessions year over year, allowing TruBlue's digital presence to finally scale with its growing franchise network.

TruBlue Total House Care