Case Study: O’Keeffe’s boosts conversion with Magnet Co’s consumer skincare CRO and landing pages

O’Keeffe’s boosts featured product conversion ~20% with Magnet Co

O’Keeffe’s, a consumer skincare company, faced a challenge where its product pages were not converting visitors at a rate that matched its strong brand recognition. Magnet was engaged to run a conversion rate optimization (CRO) sprint focused on its website to improve performance.

Magnet implemented a comprehensive seven-week sprint that involved sharpening value propositions, creating dedicated landing pages for hero products, and enforcing strict brand architecture. The technical build prioritized Core Web Vitals and mobile performance. This solution resulted in a ~20% higher conversion rate on featured products, a 25% lower bounce rate, ~30% longer sessions, and ~40% faster page loads, allowing O’Keeffe’s product storytelling to finally convert at the level the brand deserved.

O’Keeffe’s