Case Study: Gorilla Glue boosts product discovery and ecommerce conversion with Magnet Co's website redesign

Gorilla Glue launches a redesigned ecommerce site in 2025 with Magnet

Gorilla Glue, a recognized consumer brand in the DIY space, faced the challenge of converting its strong shelf equity into a digital storefront that effectively drove product discovery and purchase. Their existing website did not align with how customers shopped for adhesives and sealants. Magnet Co was engaged to perform an ecommerce website redesign to address this.

Magnet Co rebuilt the website, gorillatough.com, with a clearer category architecture and a CMS that the marketing team could operate independently. The solution included brand-led storytelling and optimized landing experiences tailored to how customers make decisions. The redesigned storefront now matches the brand's equity, providing shoppers with faster product confidence and giving marketing full control over campaigns and content.

Gorilla Glue