Case Study: Enthusiast Auto Group boosts qualified leads with Magnet Co’s Next.js inventory and demand system

Enthusiast Auto Group boosts qualified leads 47% with Magnet Co

Enthusiast Auto Group (EAG), a seller of rare and collectible BMW M vehicles, needed a new digital platform to provide buyers with the authenticity, restoration depth, and technical proof required to make a purchase inquiry. Their previous systems were not built to support this level of detail or to effectively capture qualified leads. They partnered with Magnet Co to address this challenge.

Magnet rebuilt EAG's website as a Next.js platform, unifying the vehicle inventory, parts shop, and content management into a single system. The solution included a new brand architecture, a custom admin interface for sales operations, and targeted activation efforts like search marketing and lifecycle email. This new foundation and activation strategy resulted in a 47% increase in qualified leads, a 52% lower bounce rate, and significantly stronger mobile engagement post-launch.

Enthusiast Auto Group