Case Study: Directions Group boosts engaged sessions and differentiation with Magnet's Cincinnati research firm website redesign

Directions Group boosts engaged sessions with Magnet

Directions Group, a Cincinnati-based research firm, faced the challenge of a website that no longer effectively represented its expanded services, lacking sharp positioning and effective measurement. They partnered with Magnet Co for a comprehensive rebrand and website redesign to address these issues.

Magnet Co implemented a visual rebrand and rebuilt the site using Webflow, creating a clearer information architecture and integrating HubSpot for CRM flows and automation. This solution provided improved attribution and measurement through Google Tag Manager and Google Analytics. Post-launch, the site successfully communicated the firm's authority and methodology, leading to a measurable increase in engaged sessions.

Directions Group